Georgetown Cupcake's LA Opening

Photo courtesy of Georgetown Cupcake

TV show? Check! Rapid and welcomed expansion? Check! Celebrity endorsements? Check! Who says cupcakes are still a fad? The opening of DC's own Georgetown Cupcake in the Cupcake Capital of LA proved otherwise. With lines wrapped around the corner, the sister's Kallinis (Berman/LaMontagne) proved that cupcakes are alive and kicking. 

Photo courtesy of Georgetown Cupcake

Photo courtesy of Georgetown Cupcake 

The LA store opened on Saturday, November 17th and is located on LA's trendy Robertson Blvd. Although not in direct competition with Sprinkles, it is safe to say that Georgetown Cupcake are coming for the crown with their LA store. Contrary to popular belief D.C. is not the Cupcake Capital (despite my best efforts ;-) NYC is the birthplace of the craze and holds the crown with  Los Angeles holding down the west coast. DC is rapidly climbing the cupcake ranks at third and in short, alot of that is due to the tireless efforts of the team behind Georgetown Cupcake. 

Sisters Sophie Kallinis LaMontagne & Katherine Kallinis Berman
Photo courtesy of Georgetown Cupcake

LA Store Premier Party
Photo courtesy of Georgetown Cupcake

Celebs love cupcakes!
Photo courtesy of Georgetown Cupcake

Party-goers at the party premier
Photo courtesy of Georgetown Cupcake

With lines stretched around the corner and patrons waiting in the rain, Los Angeles is typically regarded as Sprinkles' turf. In 2010, Candace Nelson opened Sprinkles Cupcake shop in Georgetown, merely two blocks from Georgetown Cupcake's flagship. This could be interpreted as a savvy business move and/or throwing down the proverbial gauntlet **Flashbacks to Rudy Huxtable's tap dance teacher, Sandman Sims saying "CHALLENGE!"**

Pressed noses against glass in anticipation
Photo courtesy of Georgetown Cupcake

Lines around the corner...LA isn't ready!
Photo courtesy of Georgetown Cupcake

When people stand in the rain for your cupcakes...you've got 'it'!
Photo courtesy of Georgetown Cupcake

"Reservation for 1?"
Photo courtesy of Georgetown Cupcake

But Georgetown Cupcake continues to swim in waters all its own while carving our their own lane-which they dominate. With their popular TLC show DC Cupcakes; two cookbooks on shelves, clever merchandise and the undying support of fans nationally and internationally, Georgetown Cupcake is well, doing it big! Congrats Guys!! DC loves you! 

LA Loves Georgetown Cupcake!
Photo courtesy of Georgetown Cupcake